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Marketing that works for small businesses

Practical guides on SEO, AI search, StoryBrand messaging, and web design. Written from real client work in Northern Colorado, one article at a time.
A Colorado summit catching first light above a valley of cloud, one thing elevated over many
September 5, 2026

What triggers a Google AI Overview on a local search, why it credits directories over businesses, what helps, and the limits nobody controls.

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A paper-craft street of shopfronts with a single one picked out in orange
September 3, 2026

ChatGPT searches Bing, so it names businesses that are indexed, listed consistently and reviewed. What works, what does not, and a ten minute self check.

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A linocut print of a small-town street where spotlights pick out several shops while one dark shop sits in shadow, its foundations, sign post, map pin and stars being put in place
August 20, 2026

AI answers are built from the same pages Google and Bing index. Your website is the anchor and earns the mention when your listings, links and reviews agree.

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Arnold Jakobsen
July 25, 2026

A StoryBrand Certified Guide completes Donald Miller's certification and is trained to clarify your message. Here is what that means and why it matters.

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Arnold Jakobsen
July 25, 2026

A StoryBrand website is priced by scope, not a list price. Here is what drives the cost and how Telos scopes a clear number for your project on a free call.

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A StoryBrand website wireframe sketch with a clear headline and one call to action button
July 25, 2026

See what a StoryBrand website looks like, element by element, with a homepage walk-through and how to spot a real one from a look-alike.

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A person reading their phone at a sunny kitchen table with plants and a mountain view
July 7, 2026

Google Discover now favors local, niche-expert content. Here is what your small business site needs to get into the feed in 2026, and the numbers to watch.

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A small business owner arranging their storefront window on a Northern Colorado main street in warm golden light
May 12, 2026

The 7 most common StoryBrand framework gaps we audit on Northern Colorado small business websites, and the 30-minute fix for each.

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A person working at a laptop in a bright sunlit home office
July 28, 2025

Is your website losing customers? Learn the five most common web design mistakes small businesses make, and how to fix them with StoryBrand clarity.

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One useful marketing article, every week

No fluff, no spam. Just what is working for Northern Colorado small businesses right now.