What does Telos's branding service include?

A complete Telos branding engagement covers four deliverables: BrandScript (the seven-element StoryBrand positioning document that anchors all customer-facing language), one-liner (the sentence the business uses every time someone asks "what do you do?"), visual identity (logo, color palette, typography, photography direction), and a messaging guide (how to talk about the business across website, social, email, sales conversations). Optional add-ons include print collateral, packaging design, and trade-show booth design.

How is Telos different from other graphic designers or brand agencies in Fort Collins?

Most graphic designers start with the logo. Telos starts with the BrandScript. The result is a brand identity rooted in clear positioning rather than in visual taste. The deliverables look similar from the outside — a logo, a palette, a website — but the underlying messaging is far tighter, which is what actually converts customers. Telos founder Arnold Jakobsen is StoryBrand-certified, which means the messaging methodology is the same one used by major consumer brands and Fortune 500 marketing teams.

Do I need to rebrand to work with Telos?

No. Telos can audit an existing brand and tighten the messaging without a full visual rebrand. Many Telos clients keep their existing logo and color palette and just upgrade the messaging strategy, the website, and the marketing collateral. A full rebrand is recommended only when the existing visual identity actively misrepresents the business or has aged poorly.

What is the StoryBrand framework and why does Telos use it?

StoryBrand is a messaging framework developed by Donald Miller. The core insight: customers buy when the business positions the customer as the hero of the story and the business as the guide who helps the customer win. Most marketing fails because the business makes itself the hero ("Welcome to [Business Name]") instead of the customer. StoryBrand fixes that with a seven-element structure: a character (the customer) who has a problem, meets a guide (the business) who has a plan and calls them to action, that helps them avoid failure and achieve success. The framework is used by companies from Apple to small local breweries. For small businesses specifically, StoryBrand is the highest-leverage messaging upgrade available, because most small business marketing is built on instinct, and instinct frequently puts the business at the center of its own story.

How long does a Telos branding engagement take?

A pure branding engagement (BrandScript + visual identity + messaging guide, without a website rebuild) typically runs 4-6 weeks. A combined branding-and-website engagement runs 8-10 weeks. Discovery and BrandScript work happens in weeks 1-2. Visual identity drafts land in weeks 3-4. Final brand guidelines and rollout collateral ship in weeks 5-6.

Branding Services

Build a Brand That Stands Out

Your brand is more than a logo. We craft complete brand identities that tell your story, connect with your audience, and leave lasting impressions.

Let’s create a brand that connects with your audience and supports your growth.

Branding That Builds Clarity and Connection

Your brand is the foundation of everything you do. It’s not just how your business looks—it’s how it communicates, connects, and earns trust. A strong brand creates consistency across every touchpoint, helping your audience instantly recognize who you are and what you stand for.

Effective branding starts with clarity. When your visuals, messaging, and positioning are aligned, your business becomes easier to understand—and easier to choose. From your logo and colors to your overall visual direction, every element should work together to tell a cohesive story that reflects your purpose and values.

A well-defined brand doesn’t just make you look professional—it gives you direction. It guides your marketing, strengthens your presence, and ensures every interaction feels intentional. When your brand is built on a solid foundation, it becomes a powerful tool that supports long-term growth and meaningful customer relationships.

What We Offer

Complete Branding Solutions

From strategy to execution, we build brands that are authentic, memorable, and built to last.

Visual Identity

Your logo, colors, and design style are the first impression your business makes — and first impressions stick. We build a visual identity that's distinctly yours, professionally crafted, and designed to attract the right clients from the start.

Typography System

The fonts you use say more than you think. We select and pair typefaces that reflect your brand's personality — creating consistency and polish across every touchpoint, from your website to your business cards.

Brand Strategy

Before we design anything, we dig into the heart of your business — your purpose, your audience, and your positioning. A strong brand strategy ensures every creative decision has meaning and direction behind it.

Brand Collateral

Business cards, social graphics, email signatures, flyers — the details matter. We design the supporting materials that keep your brand looking sharp and consistent everywhere your clients encounter you.

Brand Guidelines

A brand without rules is a brand that drifts. Your guidelines document gives you (and your team) a clear playbook for how to use your brand correctly — so everything you put out looks like it belongs together.

Brand Refresh

Already have a brand but it's not quite landing? We'll take what you have, identify what's working, and elevate it — giving your business a renewed look that still feels like you, just more intentional.

Work That Performs

Our Process

How We Build Your Brand

Book Your Discovery Call

Share your thoughts, and I’ll listen intently. Ask away, and I’ll be here to answer. I’m eager to hear everything—from your marketing challenges to your grandest ambitions and boldest dreams for your company.

Design The Strategy

Once we’ve discussed your needs, you'll get a tailored proposal outlining our strategy to meet your business objectives. This plan will be crafted to scale with your long-term goals and address your immediate needs.

Implement & Win

Your marketing will be on point when your brand is well-defined and your approach is both cohesive and purposeful. With this foundation, you can confidently expect your company to not only grow but also thrive