Arnold Jakobsen
Arnold helps Northern Colorado small businesses clarify their message, build websites that convert, and get found in local and AI search. He writes the Telos blog from real client work. More about Arnold
What triggers a Google AI Overview on a local search, why it credits directories over businesses, what helps, and the limits nobody controls.
ChatGPT searches Bing, so it names businesses that are indexed, listed consistently and reviewed. What works, what does not, and a ten minute self check.
AI answers are built from the same pages Google and Bing index. Your website is the anchor and earns the mention when your listings, links and reviews agree.
A StoryBrand Certified Guide completes Donald Miller's certification and is trained to clarify your message. Here is what that means and why it matters.
A StoryBrand website is priced by scope, not a list price. Here is what drives the cost and how Telos scopes a clear number for your project on a free call.
See what a StoryBrand website looks like, element by element, with a homepage walk-through and how to spot a real one from a look-alike.
Google Discover now favors local, niche-expert content. Here is what your small business site needs to get into the feed in 2026, and the numbers to watch.
The 7 most common StoryBrand framework gaps we audit on Northern Colorado small business websites, and the 30-minute fix for each.
Is your website losing customers? Learn the five most common web design mistakes small businesses make, and how to fix them with StoryBrand clarity.