The StoryBrand BrandScript template
A BrandScript is a one-page template that maps your message through the seven parts of Donald Miller’s StoryBrand framework: a character with a problem who meets a guide, gets a plan, is called to action, and reaches success while avoiding failure. Telos Creative, a StoryBrand Certified agency in Windsor, Colorado, uses a BrandScript as the foundation for every website and campaign, so your whole brand runs on one clear message. When your BrandScript is ready, see how it becomes a site in StoryBrand website design.
Download the free one-page BrandScript template (PDF) and fill it in as you read.
By Arnold Jakobsen, StoryBrand Certified Guide · Updated June 2026
One page that aligns your entire brand
Ready to build your BrandScript? Let’s talk.
Most business owners carry their message in their head, so it comes out differently on the website, in the ad, and on the phone. That inconsistency confuses customers and slows every campaign you run.
A BrandScript fixes that. It puts your message on one page, in the order that holds attention, so every piece of marketing draws from the same clear source.
- One clear message your whole team uses
- The exact words for your website and ads
- A defined customer, problem, and plan
- Direct and transitional calls to action
- A success picture that motivates
- A foundation for every future campaign
Built with a StoryBrand Certified Guide
Telos Creative is a StoryBrand Certified agency in Northern Colorado. We build BrandScripts with business owners every week, so the framework turns into a message you use every day.
Our founder, Arnold Jakobsen, is a StoryBrand Certified Guide, trained to run a business through all seven parts of the framework and turn it into a website and marketing that convert. Telos is trusted across Northern Colorado, with a 4.8 star rating across more than 40 Google reviews.
What goes on a StoryBrand BrandScript?
Every BrandScript moves through the same seven parts, in order. Here is what each one captures.
Download The Free Template (PDF)
One page, no email required. Based on Donald Miller’s framework.
- A CharacterStart with your customer as the hero, and name the one specific thing they want, in plain words.
- Has a problemName the external problem, the internal one (how it makes them feel), and the philosophical one (why it is wrong). The internal problem is what makes a customer feel understood.
- And meets a guideYour business enters here, not as another hero but as the guide who shows empathy and authority.
- Who gives a planA simple three or four step plan that removes the fear of doing business with you and makes the path forward feel safe.
- And calls them to actionA direct call to action for the ready, and a softer, transitional one for people who need more time.
- That helps avoid failureA brief, honest picture of what is at stake if the customer does nothing, which creates urgency without fear.
- And ends in successA clear, hopeful picture of life after they choose you, so the customer can see the win before they commit.
Brands we’ve built
Brands built on a clear message
Elevated Carpentry
Decks, kitchens and custom carpentry
Fort Collins Bath
Old shower at breakfast. New shower by dinner.
Stillwater Ranch
Where veterans belong
Green Sprout Learning
Learning is... EVERYWHERE
Guildsteam
Your offshore talent guild
Thyme For A Taste
From our garden to your table
How we build your BrandScript
A working session, a draft, and a message you can use everywhere.
- Book a working sessionWe sit down together and walk your business through the seven parts of the framework. We work through it together on the call.
- We draft your BrandScriptAs a StoryBrand Certified Guide, Arnold turns the session into a first-draft one-page BrandScript and refines the wording with you.
- We turn it into marketingYour BrandScript becomes the foundation for your website, your copy, and your campaigns, so everything finally says the same clear thing.
BrandScript questions, answered
What is a BrandScript?
A BrandScript is a one-page document that maps your message through all seven parts of the StoryBrand framework: the customer, their problem, your role as guide, the plan, the call to action, the stakes, and the picture of success. Every piece of your marketing then draws from this one clear message.
What is the difference between a BrandScript and a brand strategy?
A brand strategy is the broad, long-term plan for how your business is positioned and perceived. A BrandScript is the focused messaging piece underneath it: the exact words and order you use so customers understand you and act. They work together, message inside strategy.
Do I get a template I can use?
Yes, twice over. You can download the free one-page BrandScript template as a PDF right now, no email required. And if you book a working session, you leave with your own completed BrandScript plus wording you can lift straight into your website, emails, and ads.
Do I need to be a writer to use it?
No. That is the point of working with a guide. You bring the knowledge of your business and customers, and Telos handles the framework and the words.
Do you build the website from the BrandScript?
Yes. The BrandScript is the foundation Telos uses to design and write a StoryBrand website and the rest of your marketing, so what you say and what you show point at the same clear story.
Trusted by Northern Colorado businesses
Want your message on one clear page?
Book a free working session and the Telos team will help you build your BrandScript, then show you how it becomes your website and marketing.