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StoryBrand · BrandScript

The StoryBrand BrandScript Template

A BrandScript is a one-page template that maps your message through the seven parts of the StoryBrand framework: a character with a problem who meets a guide, gets a plan, is called to action, and reaches success while avoiding failure. Telos Creative, a StoryBrand Certified agency in Windsor, Colorado, uses a BrandScript as the foundation for every website and campaign, so your whole brand runs on one clear message. When your BrandScript is ready, see how it becomes a site in StoryBrand website design.

A one-page BrandScript worksheet at Telos Creative, Windsor Colorado

Ready to build your BrandScript? Let’s talk.

One Page That Aligns Your Entire Brand

Most business owners carry their message in their head, so it comes out differently on the website, in the ad, and on the phone. That inconsistency quietly confuses customers and slows every campaign you run.

A BrandScript fixes that. It puts your message on one page, in the order that holds attention, so every piece of marketing draws from the same clear source.

Your Guide

Built With A StoryBrand Certified Guide

Telos Creative is a StoryBrand Certified agency in Northern Colorado. We build BrandScripts with business owners every week, so the framework becomes a working message, not a worksheet that sits in a drawer.

Our founder, Arnold Jakobsen, is a StoryBrand Certified Guide, trained to run a business through all seven parts of the framework and turn it into a website and marketing that convert. Telos is trusted across Northern Colorado, with a 4.8 star rating across more than 40 Google reviews.

The Seven Parts

What Goes On Your BrandScript

Every BrandScript moves through the same seven parts, in order. Here is what each one captures.

A Character
Start with your customer as the hero, and name the one specific thing they want, in plain words.
Name the external problem, the internal one (how it makes them feel), and the philosophical one (why it is wrong). The internal problem is what makes a customer feel understood.
Your business enters here, not as another hero but as the guide who shows empathy and authority.
A simple three or four step plan that removes the fear of doing business with you and makes the path forward feel safe.
A direct call to action for the ready, and a softer, transitional one for people who need more time.
A brief, honest picture of what is at stake if the customer does nothing, which creates urgency without fear.
A clear, hopeful picture of life after they choose you, so the customer can see the win before they commit.

Brands We’ve Built

Recent Work

Brands Built On A Clear Message

The Process

How We Build Your BrandScript

A working session, a draft, and a message you can use everywhere.

01
Book A Working Session
We sit down together and walk your business through the seven parts of the framework. It is a working session, not a survey.
02
We Draft Your BrandScript
As a StoryBrand Certified Guide, Arnold turns the session into a first-draft one-page BrandScript and refines the wording with you.
03
We Turn It Into Marketing
Your BrandScript becomes the foundation for your website, your copy, and your campaigns, so everything finally says the same clear thing.

FAQ

BrandScript Questions, Answered

What is a BrandScript?

A BrandScript is a one-page document that maps your message through all seven parts of the StoryBrand framework: the customer, their problem, your role as guide, the plan, the call to action, the stakes, and the picture of success. Every piece of your marketing then draws from this one clear message.

A brand strategy is the broad, long-term plan for how your business is positioned and perceived. A BrandScript is the focused messaging piece underneath it: the exact words and order you use so customers understand you and act. They work together, message inside strategy.

Yes. The outcome of a working session is your own completed one-page BrandScript, plus the wording you can lift straight into your website, emails, and ads. Book a session and the Telos team will build it with you.

No. That is the point of working with a guide. You bring the knowledge of your business and customers, and Telos handles the framework and the words.

Yes. The BrandScript is the foundation Telos uses to design and write a StoryBrand website and the rest of your marketing, so what you say and what you show point at the same clear story.

What Clients Say

Trusted By Northern Colorado Businesses

Want Your Message On One Clear Page?

Book a free working session and the Telos team will help you build your BrandScript, then show you how it becomes your website and marketing.