Elevated Carpentry
Decks, kitchens and custom carpentry in Northern Colorado
the hurdle
A Loveland general contractor run by Max Morales, with fifteen years in the trade and a business that has been his own since 2023. The advantage is unusual in the category and hard to prove online: one crew, the owner on site from first call to final trim, no rotating subs. Homeowners have been burned by contractors who vanish mid-project, so the site had to answer the question they’re actually asking — who is going to be in my house — rather than list services.
The Outcome
The site names that question outright as a section heading and answers it with Max by name, his background and how he works. Six trade categories give visitors a clear way in, then a stage-by-stage deck build shows the work in order rather than as finished glamour shots. Order of work, cost expectations and an FAQ handle the awkward conversations upfront, and the quote flow opens with a photo upload and rough idea, which is genuinely how homeowners start.
Projects Info
Scope of Project
Website design and build
WordPress and Elementor
Six trade category pages
Process and stage documentation
On-site project photography galleries
Cost expectations and FAQ sections
Photo-upload quote request flow
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