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A BrandScript is a one-page template that maps your message through the seven parts of Donald Miller’s StoryBrand framework: a character with a problem who meets a guide, gets a plan, is called to action, and reaches success while avoiding failure. Telos Creative, a StoryBrand Certified agency in Windsor, Colorado, uses a BrandScript as the foundation for every website and campaign, so your whole brand runs on one clear message. When your BrandScript is ready, see how it becomes a site in StoryBrand website design.
Download the free one-page BrandScript template (PDF) and fill it in as you read.
By Arnold Jakobsen, StoryBrand Certified Guide · Updated June 2026
Most business owners carry their message in their head, so it comes out differently on the website, in the ad, and on the phone. That inconsistency quietly confuses customers and slows every campaign you run.
A BrandScript fixes that. It puts your message on one page, in the order that holds attention, so every piece of marketing draws from the same clear source.
Telos Creative is a StoryBrand Certified agency in Northern Colorado. We build BrandScripts with business owners every week, so the framework becomes a working message, not a worksheet that sits in a drawer.
Our founder, Arnold Jakobsen, is a StoryBrand Certified Guide, trained to run a business through all seven parts of the framework and turn it into a website and marketing that convert. Telos is trusted across Northern Colorado, with a 4.8 star rating across more than 40 Google reviews.
Every BrandScript moves through the same seven parts, in order. Here is what each one captures.
Download The Free Template (PDF)
One page, no email required. Based on Donald Miller’s framework.
direction not perfection
Learning is... EVERYWHERE
Your Offshore Talent Guild
From Our Garden To Your Table
Where Passion meets profession
building trust - transforming floors
A working session, a draft, and a message you can use everywhere.
A BrandScript is a one-page document that maps your message through all seven parts of the StoryBrand framework: the customer, their problem, your role as guide, the plan, the call to action, the stakes, and the picture of success. Every piece of your marketing then draws from this one clear message.
A brand strategy is the broad, long-term plan for how your business is positioned and perceived. A BrandScript is the focused messaging piece underneath it: the exact words and order you use so customers understand you and act. They work together, message inside strategy.
Yes, twice over. You can download the free one-page BrandScript template as a PDF right now, no email required. And if you book a working session, you leave with your own completed BrandScript plus wording you can lift straight into your website, emails, and ads.
No. That is the point of working with a guide. You bring the knowledge of your business and customers, and Telos handles the framework and the words.
Yes. The BrandScript is the foundation Telos uses to design and write a StoryBrand website and the rest of your marketing, so what you say and what you show point at the same clear story.
Book a free working session and the Telos team will help you build your BrandScript, then show you how it becomes your website and marketing.
