Libby Triolo Coaching
Elevate your mind, ignite your game
The hurdle
A mindset performance coach in Johnstown working with athletes, teams, coaches and parents on the mental side of sport. Mindset coaching is a category buyers are skeptical of, easily confused with generic motivation, and usually paid for by a parent rather than the athlete who needs it. The site had to make the discipline feel rigorous rather than soft, while speaking to two decision-makers with different concerns.
The outcome
The headline addresses athletes and parents together and asks the question both are already sitting with. Libby’s philosophy lands in her own voice early, framing mental work as training at the same intensity as physical, then five concrete outcomes replace vague promises with skills. She appears repeatedly in photography because a coach is the product, a free confidence checklist captures visitors not yet ready to book, and the enquiry form routes by program so team enquiries reach her differently from individuals.
Project info
Website
Client
Libby Triolo Coaching
Year
2024
Services
Website | Logo
Scope of project
Brand identity and mark
Website design and build
WordPress and Elementor
Program architecture for teams and individuals
Lead magnet and email capture
Routed consultation booking
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