In The Core
Sport and human performance, from eight years old up
The hurdle
A Boulder sports performance gym training athletes from age eight through adults, with four distinct programs and three audiences that buy differently. Parents are the ones paying for youth training but athletes are the ones showing up, coaches and professionals refer, and adults arrive looking for fitness rather than performance. The gym’s real differentiator is a multidimensional method covering mental and physical development, which is harder to sell than a class schedule.
The outcome
Social proof runs early and is segmented by who is speaking, so a parent hears from a parent and a professional hears from a referring coach. The four programs sit as equal visual entry points, letting each visitor self-select before reading anything, and the method gets its own section arguing why skill-only training leaves athletes short. An athlete portal separates current members from prospects, so existing clients aren’t funneled through marketing pages to reach a schedule.
Project info
Scope of project
Website design and build
WordPress and Elementor
Four program areas under one brand
Segmented testimonial system
Athlete portal and waiver routing
Team and class schedule pages
FAQ and accessibility pages
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