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Father on Mission

One life. One mission. One Lord.

the hurdle

Johnathan Harms spent a decade in ministry across Haiti, Nicaragua and Ghana before building a coaching practice for Christian fathers caught between business, family and faith. The audience is the hardest kind to reach: men who already sense something is wrong but have no language for it, and who do not ask for help easily. A site that felt like a sales funnel would lose them, and one that felt like a sermon would lose them too.

The Outcome

The homepage opens with the question the man is already asking himself rather than a pitch, then names the gap between providing and leading before offering anything. The Three Pillars give the framework scriptural weight, Johnathan’s own story does the credibility work in first person, and testimonials come from other fathers by trade and number of kids. The close is deliberately low-pressure — three steps, no pitch — because the audience needed permission to make contact more than persuasion.

Projects Info

Client

Father on Mission

Year

2026

Services

Website

Father on Mission website shown on desktop and mobile

Scope of Project

Website design and build

WordPress and Elementor

Framework and messaging architecture

Founder story and testimonial sections

Coaching call booking flow

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