Current Baskets
Discover authentic African Bolga baskets
The hurdle
An e-commerce store selling handwoven Bolga baskets made by women artisans in Bolgatanga, Ghana, founded by Morgan Abu. The mission sets it apart: fair pay for artisans and ten percent of sales returned to community projects. But mission-led shops often bury the product behind the story, or sell the product and lose the reason anyone would pay more for it. Both had to land on one page without either crowding the other.
The outcome
The catalog leads and the mission carries it. Shoppers reach priced products immediately, then meet the artisans and the fair-wage commitment further down, so the purchase and the reason to make it reinforce each other. A care guide extends the life of each basket and helps justify the price, and Google reviews handle the trust problem that comes with buying handmade goods online.
Project info
Scope of project
E-commerce website design and build
WordPress and WooCommerce
Product catalog with category architecture
Artisan and mission storytelling
Google review integration
Email capture
Want a website that works this hard for you?
Book a free 30-minute call. Tell me where you want your business to go, and I'll show you how I'd get you there.