Arnold Jakobsen
Arnold helps Northern Colorado small businesses clarify their message, build websites that convert, and get found in local and AI search. He writes the Telos blog from real client work. More about Arnold
What a contractor website needs to bring in calls: the first screen, one page per service, real job photos, speed on a phone and call tracking.
What a small business website costs to build and run, why quotes differ, and what a quote should include. Sourced figures, no invented averages.
How contractors get found in Loveland: service area setup, what Google says decides local ranking, reviews, and the pages that bring calls.
What local SEO costs, what sits behind the numbers you see quoted, the questions to ask before you sign, and the warning signs of a cheap retainer.
The full SEO audit checklist we run on every new site, in the order we run it. Free tools only, no email gate, and the filler we deliberately skip.
Where AI answers come from, what moves the needle for a local business, how to tell if it is working, and an honest account of what nobody can promise.
Crawlability, structured data and answer shaped pages, explained for business owners. Includes an honest verdict on llms.txt and what is not worth paying for.
What triggers a Google AI Overview on a local search, why it credits directories over businesses, what helps, and the limits nobody controls.
ChatGPT searches Bing, so it names businesses that are indexed, listed consistently and reviewed. What works, what does not, and a ten minute self check.