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Arnold Jakobsen, founder of Telos Creative and StoryBrand Certified Guide
Author

Arnold Jakobsen

Founder, Telos Creative · StoryBrand Certified Guide

Arnold helps Northern Colorado small businesses clarify their message, build websites that convert, and get found in local and AI search. He writes the Telos blog from real client work. More about Arnold

Articles by Arnold
A linocut print of a small-town street where spotlights pick out several shops while one dark shop sits in shadow, its foundations, sign post, map pin and stars being put in place
August 20, 2026

AI answers are built from the same pages Google and Bing index. Your website is the anchor and earns the mention when your listings, links and reviews agree.

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Arnold Jakobsen
July 25, 2026

A StoryBrand Certified Guide completes Donald Miller's certification and is trained to clarify your message. Here is what that means and why it matters.

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Arnold Jakobsen
July 25, 2026

A StoryBrand website is priced by scope, not a list price. Here is what drives the cost and how Telos scopes a clear number for your project on a free call.

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A StoryBrand website wireframe sketch with a clear headline and one call to action button
July 25, 2026

See what a StoryBrand website looks like, element by element, with a homepage walk-through and how to spot a real one from a look-alike.

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A person reading their phone at a sunny kitchen table with plants and a mountain view
July 7, 2026

Google Discover now favors local, niche-expert content. Here is what your small business site needs to get into the feed in 2026, and the numbers to watch.

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A small business owner arranging their storefront window on a Northern Colorado main street in warm golden light
May 12, 2026

The 7 most common StoryBrand framework gaps we audit on Northern Colorado small business websites, and the 30-minute fix for each.

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A person working at a laptop in a bright sunlit home office
July 28, 2025

Is your website losing customers? Learn the five most common web design mistakes small businesses make, and how to fix them with StoryBrand clarity.

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A maker crafting a product at a sunlit workbench
July 28, 2025

How small businesses can write messaging that sells. Learn how to build a brand that sells with StoryBrand framework tactics from Telos Creative.

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A warm Northern Colorado main street with brick storefronts and flowers in golden morning light
July 28, 2025

Use local SEO to get found by customers in your community. Learn practical steps to rank in Google Maps and drive foot traffic to your local business.

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One useful marketing article, every week

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