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Libby Triolo Coaching

Elevate your mind, ignite your game

the hurdle

A mindset performance coach in Johnstown working with athletes, teams, coaches and parents on the mental side of sport. Mindset coaching is a category buyers are skeptical of, easily confused with generic motivation, and usually paid for by a parent rather than the athlete who needs it. The site had to make the discipline feel rigorous rather than soft, while speaking to two decision-makers with different concerns.

The Outcome

The headline addresses athletes and parents together and asks the question both are already sitting with. Libby’s philosophy lands in her own voice early, framing mental work as training at the same intensity as physical, then five concrete outcomes replace vague promises with skills. She appears repeatedly in photography because a coach is the product, a free confidence checklist captures visitors not yet ready to book, and the enquiry form routes by program so team enquiries reach her differently from individuals.

Projects Info

Client

Libby Triolo Coaching

Year

2024

Services

Website | Logo

Scope of Project

Brand identity and mark

Website design and build

WordPress and Elementor

Program architecture for teams and individuals

Lead magnet and email capture

Routed consultation booking

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