
Freezing moments into frames
Katy Frost photographs weddings, elopements and couples across Northern Colorado, in a category where every competitor is showing beautiful images of the same thing. Booking a wedding photographer is a high-trust, high-cost decision made largely on personality, so the site had to carry her voice as much as her portfolio. It also had to qualify enquiries properly — date, budget, session type and location — without the form feeling like an application.
The work leads, with a full-bleed slider and three session types split by what the day means rather than by package. Katy introduces herself in first person alongside a portrait, so the personality question is answered early, and the Journal gives couples the story behind the shots. A five-step “What to Expect” removes the mystery from booking, and the contact form gathers everything needed to quote without reading like a questionnaire.

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