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Current Baskets

Discover authentic African Bolga baskets

the hurdle

An e-commerce store selling handwoven Bolga baskets made by women artisans in Bolgatanga, Ghana, founded by Morgan Abu. The mission is the differentiator — fair compensation for artisans and ten percent of sales returned to community projects — but mission-led shops often bury the product behind the story, or sell the product and lose the reason anyone would pay more for it. Both had to land on one page without either crowding the other.

The Outcome

The catalogue leads and the mission carries it. Shoppers reach priced products immediately, then meet the artisans and the fair-wage commitment further down, so the purchase and the reason to make it reinforce each other. A care guide extends the life of each basket and quietly justifies the price, and Google reviews handle the trust problem that comes with buying handmade goods online.

Projects Info

Client

Current Baskets

Year

2025

Services

Logo | Website

Current Baskets online store shown on desktop and mobile

Scope of Project

E-commerce website design and build

WordPress and WooCommerce

Product catalogue with category architecture

Artisan and mission storytelling

Google review integration

Email capture

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